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We’ll want to know: Where users are going How often they’re clicking What pages they’re clicking from The anchor text they’re clicking on From the data we can take action by: Pruning unclicked links Create new content in the vein of the highly clicked links Update the current article to provide additional clarity Using GTM for Event Tracking While you can use jQuery to track the click events, we’ll be using Google Tag Manager because the auto-event tracking feature makes it a fairly simple implementation and future tweaks won’t require engineering cycles or production pushes. I wanted to give an update on how I used Eventbrite’s back-end tracking tools to see where our attendees were coming from and the tangible impact that social sharing had on having a sold-out event. Tracking Visits from Emails Tracking visitors that come from emails is simple enough if you use campaign tracking for each link. More » Mcaf.ee McAfee is a leading computer and web security company that provides antivirus, encryption, firewall, email security and much more to its customers. Within this tab, you can also search locations, referral tweets, and popular tweets shared. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).