Click the title of the email you want to work with. The short URL can allow blacklisted URLs to be accessed, bypassing site blocks; this facilitates redirection of a user to blacklisted scam pages or pages containing malware or XSS attacks. With Bitly, you can track how many clicks your shortened links receive, plus bookmark and organize your links on your own personalized Bitly dashboard. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).