How Click Tracking Works When you enable click tracking in a campaign, MailChimp adds tracking information to each click-through URL. However, standard analytics tools only do a great job in describing activities within the website without dealing too much with your links outside your website. In this example, we want to use several newsletters such as the "jan2018-newsletter" campaign name, which is the ‘c’ parameter in the tracking link.
Or you can block links to your site from these sites. By tracking links, you can greatly improve your website by getting rid of items that don’t work and optimizing the ones that do.
Your link stats will also be public if you use this service. Using Link Shorteners That seems like an overpowering list of reasons to not use a link shortener, but is it? You can read more about this in our guide to deeplinking.
When this feature is used, links to your site that Sailthru includes in your email campaigns are wrapped in a redirect URL beginning with link.
It is more focused on what happens once a visitor comes to your site.Facebook doesn’t offer an analytics feature that allows you to track clicks on links added to the Facebook wall. For example, if your source is "newsletter", the medium should not be "email newsletter". But, the good news is, the one I am gonna share below is as secure as possible. Linkrot[edit] The convenience offered by URL shortening also introduces potential problems, which have led to criticism of the use of these services. Your link stats will also be public if you use this service.