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On pages that are associated with the framework, Text components enable you to configure link tracking for URLs. This is key to search engine optimization as it ensures that search engine spiders won't think the shortener URL is the "real" URL to the page. A total of five parameters are automatically appended when you enable Google Analytics: utm_campaign: will automatically be the name of the campaign as it appears in Sailthru. utm_medium: will automatically be “email”. utm_source: will automatically be “Sailthru”. utm_term: will automatically be the name of the sending list as it appears in Sailthru. utm_content: if you are sending an AB Split or AB Winner or Auto Winner Campaign, this utm parameter will be added to your links. This results in registration of different URL shorteners with a myriad of different countries, leaving no relation between the country where the domain has been registered and the URL shortener itself or the shortened links. Every single email address links contains mailto: so this firing rule ensures that this tag only fires on clicks where links are “mailto” type email addresses.
It should give some feel for the content of the email. A few well-known websites have set up their own URL shortening services for their own use – for example, Twitter with t.co, and Google with goo.gl. Link shortening hides the final destination, so of course spammers have latched onto link shortening like a leech. However, you or your publisher may want to use additional parameters to store information.
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For some of our clients, it makes sense to analyze different creatives, whereas for others the creatives are not as important as the placement location. For example, links that point to a page on will rewritten with any available link subdomain sharing that domain (e.g. ). With our unique CTID, you are much less dependent on cookies, and have more reliable data. In addition to easy link shortening, you can use the service with your own domain, customize the characters at the end of your links, get real-time statistics and even see which countries your clicks are coming from. More » AdF.ly AdF.ly takes an interesting approach to link shortening by offering its users the opportunity to earn money by using its service. It’s a free platform for scheduling and managing Tweets, like Tweetdeck.
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Don't use your company name: URL shorteners can also be formed from product names, words common to your industry, slogans or even slang. Tip: There are also many browser add-ons that you can utilize to make copying long addresses easier. Effectively the data passed is the same as before, however the call is different.
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You can use your own short URLs to point to different pages on your site. This should not contain information already in the campaign name or medium fields. When someone clicks on the link, they will be taken to your Bitly page where all the links can be accessed. Typically, data: and javascript: URLs are not supported for security reasons. URL shorteners typically work by redirecting users using a special server response commonly referred to as a "301." This tells the browser that the resource at your short URL has been permenantly moved to the full URL's location.
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